Archived News 2007

HP announces Tonnex International as Supplies Sub-Distributor

PORT MELBOURNE, VIC -- February 26, 2007 – The constant battle for wholesalers and OEM’s alike is
the commitment to effectively promoting 100% genuine products in such a diverse marketplace. HP are no
exception to this rule, but differentiate themselves through the active promotion of their official products
through the marketing program; Original Rewards. This week, HP recognised the strong efforts of Melbourne based wholesaler – Tonnex International, announcing them as an Authorised Sub-distributor, resulting from their strong commitment to purchasing and promoting original HP Supplies products.

HP Director of Supplies, Leo Lynch commented that “from a HP perspective, our Authorised Wholesalers
(Ingram Micro, Phoenix Toner and Synnex) do an excellent job addressing the needs of the vast majority of the market, particularly those resellers on the HP Supplies “Managed” Channel Partner Program. There are, however, some resellers who don’t meet the minimum criteria. For these “un-managed” resellers, they have the choice of buying from an Authorised HP Wholesaler or an Authorised Sub-Distributor such as Tonnex”.

Tonnex has been working closely with HP on a range of programs in the past which have culminated in the
sub-distributor status this week. Tonnex International Director George Solomon stated that “we are
extremely happy to become a sub-distributor for HP who is predominately the market leader in the printer
supplies business. We have always had a focus on quality and integrity which is well reflected in our
promotion of original products through HP’s preferred channel. We are now looking forward to working
together on current and future programs for mutually beneficial outcomes”.

Being given the nod from HP only strengthens the position for Tonnex given the recent launch of their
loyalty program; Reseller Rewards. “We are so thrilled with the markets response of Reseller Rewards. All
of our current customers have been extremely excited about the program and are looking forward to begin
claiming rewards” Mr. Solomon stated. These feelings were also reiterated by Mr. Lynch stating that “this is
an exciting Channel Promotion that is proudly supported and endorsed by HP”.

The sub-distributorship will also have noticeable results for Tonnex customers as they can continue to
grow their market share with HP supplies. “Ultimately, this will give our resellers the ability to offer the HP
Original Rewards program to their customers through selling the genuine HP supplies, given the products
are coming via authorised distribution channels.”, Mr. Solomon reiterated as he commented on the added
benefits Tonnex customers will enjoy through their current growth.