Archived News 2007

Tonnex Reseller Rewards –New Customer Loyalty Program

PORT MELBOURNE, VIC – February 5th, 2007 – As we begin a new year, many companies are introducing
new campaigns, new strategies and starting fresh. Tonnex International is no exception. As many computer
consumables wholesalers marketing programs work around rebates and some bulk-purchase incentives, it
becomes an expectation, not a ‘bonus’. Tonnex International have decided to break this mould and offer a customer loyalty program; Reseller Rewards. Marketing Executive James Rendell stated that “we believe the key to offering incentives, is to make them just that, an incentive. We want to reward our customers in a way which suits them. The program has been designed to cater for small business, large business and
every individual’s interests”.

The program works on a points based system where the customer earns a minimum of 2 points per dollar
that they spend with Tonnex International. The products in the program include everything from home
appliances, tools, LCD TV’s, camping gear and much more. Mr. Rendell said that “we have put a lot of time
and effort into the design of the campaign and researching what rewards are currently of most interest to the community. We have hundreds of items available for redemption which customers can view on our website catalogue, which will compliment the selection of more popular items in our printed catalogue”.

Registered resellers are also encouraged to register in February, with an array of bonuses available for
doing so. “For customers who register in February, there are 2,000 bonus points available and many more
points for internet registrations and referrals”.

Tonnex International is ensuring that the program design will be convenient for existing and potential
customers. “We have full program information available at www.tonnex.com.au and a program hotline which
will handle campaign, registration and reward redemption enquiries. Anyone who wishes to be sent a
printed, glossy catalogue can contact Tonnex International direct and speak with one of our friendly staff”

Mr. Rendell said. Tonnex have also employed 6 new staff members to help with the increased business that
the program is forecast to drive. “As we are growing, we need to make sure that we can fully service our
customers and facilitate future growth and expansions. We expect that this program, alongside other
strategic developments will help us reach corporate goals this year and it all begins with having the right
team to achieve those goals” commented Mr. Rendell.

Other program support has been provided by HP. The IT giant is proudly supporting the program as Tonnex
International are one of their sub-distributors who is committed to distributing Genuine HP supplies through
their preferred channel. Mr. Rendell stated that “we are very happy to have HP on-board with this program
and we look forward to future partnerships with upcoming marketing campaigns”.

Tonnex International is encouraging all re-sellers to visit their website www.tonnex.com.au and follow the
links to register and learn more about the program.
The program will operate from 1st February 2007 – 31st January 2008.